7 keys to create Pinterest pins that convert!

Welcome to Pay-coach, where we transform theory into concrete action! Today, let's dive into the visual world of Pinterest, an invaluable tool for coaches looking to expand their reach and convert inspiring images into engaged customers. Here's how you can create pins that not only capture attention, but also encourage users to take action.

1. Understand your audience

Before you start creating your pins, it's crucial to understand who is your target audience? What are his interests? What problems is she trying to solve? A deep understanding of your audience will help you create content that resonates with them, increasing the chances of conversion.


Exercise: Create a persona of your ideal customer. List their interests, problems and goals. Use this information to determine what type of content will resonate best with them on Pinterest.
 

2. Use high-quality visuals

Pinterest is an extremely visual platform, so the quality of your images is paramount. Use high-resolution, professional, eye-catching photos in a pin feed. Clear, attractive images are more likely to generate clicks and shares.


Example: Before posting a pin, compare two images from your latest blog post. Choose the one with the best resolution and most attractive composition. Ask for feedback from a friend or colleague who will tell you which one gets the most attention.
 

3. Optimise titles and descriptions

Each pin should have an SEO-optimised title and description. Use relevant keywords that help users discover your pins when searching for specific topics. Your headline should be captivating and call to action, while your description should provide enough detail to encourage the user to click through to learn more.


Exercise: Write a list of 5-10 keywords that your audience could use to find your content. Integrate these keywords into your pin titles and descriptions to improve your Pinterest SEO.
 

4. Include a clear call to action

Your pins should clearly tell users what you want them to do next. Whether it's registering for a webinar, downloading a free guide, or visiting your website, make sure your call to action is visible and compelling.


Example: Add at the end of the description of your pin: “Click to discover the 5 essential strategies for daily well-being!” This encourages users to take action and interact with your content.
 

5. Create thematic and educational pins

Pins that provide added value, like practical tips or educational information, are more likely to convert. If you're a wellness coach, for example, you could create pins about "morning wellness routines" or "healthy eating tips."


Exercise: Plan an editorial calendar for Pinterest where you alternate between thematic pins (e.g. wellness on wednesday, nutrition on friday) and educational pins, like infographics or quick guides.

6. Use infographics

Infographics are very shareable and can help simplify complex concepts. They are perfect for grabbing attention and providing value in a quick and readable way, which is ideal for encouraging conversions.


Example: Create a simple infographic that explains the “3 steps for a more morning productive”. Use tools like Canva or Adobe Spark to design a visually engaging and informative Pin.

7. Test an analysis

As with any marketing strategy, analysing what works and what doesn't is essential. Use Pinterest's analytical tools to track the performance of your pins, test different approaches, and refine your strategy based on the data collected.


Exercise: Set a goal to test different versions of the same pin (change the image, title, or description). Use Pinterest's analytics tools to track the performance of each version and determine which one generates the most engagement and clicks.

Pay-Coach helps you launch your social networks

By integrating these strategies into your Pinterest presence, you're not just sharing images, you’re building bridges to a larger, more engaged community. Each well-designed pin can become a gateway to new clients, reflecting the essence of your coaching and the unique value you provide.


At Pay-coach, we are dedicated to providing you with all the resources necessary so that you can confidently navigate the world of coaching.


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