Best practices for using Instagram stories to promote coaching
Best practices for using Instagram Stories to promote your coaching
Welcome to Pay-coach, your go-to resource for effective coaching strategies. Today we're going to explore how to use Instagram Stories to promote your coaching services and engage your audience in an authentic and interactive way.
Why use Instagram Stories?
Instagram Stories are a powerful tool for coaches. They allow you to share ephemeral content that appears at the top of users' news feed, thus providing immediate visibility. Stories are perfect for:
Create a personal connection with your audience
Instagram Stories offer an authentic way to show who you are and what you do every day. As a coach, it is essential to create a personal connection with your audience. Here are three ideas to achieve this.
Share moments from your workday, your morning routines, your preparation sessions before a coaching session, or even moments of relaxation. This allows your audience to see the person behind the coach, making your brand more human and relatable.
Use stories to share personal thoughts, inspirational quotes, or life lessons you've learned. This shows your authenticity and can resonate deeply with your audience.
Do interviews with other coaches or experts in your field. These collaborations can enrich your content while showing your willingness to share knowledge and connect with other professionals.
Share updates and announcements
Instagram Stories are a great way to keep your audience informed about news and upcoming events. Here's how you can use them to share updates and announcements.
Announce new coaching services or programs you offer. Use attractive visuals and clear descriptions to generate interest.
Share information about webinars, workshops, or group coaching sessions you host. Include details such as dates, times, and topics covered to encourage registrations.
Post testimonials from satisfied customers in the form of videos or quotes. This reinforces the credibility of your services and shows the concrete results you can deliver.
Special offers and promotions: inform your audience special offers, discounts or limited promotions. Use clear calls to action to encourage conversions.
Engage your audience
Engaging your audience is crucial to building an active and loyal community. The interactive features of Instagram Stories are perfect for this.
Use polls to ask your audience simple questions. For example, ask them what coaching topic interests them most or what type of content they want to see more of. This gives you valuable insights while showing that you value their opinion.
Invite your audience to ask you questions about your area of expertise. Reply directly in Stories, offering personalised advice and reinforcing your position as an expert.
Create quizzes on topics related to your coaching area. Not only does this engage your audience, but it also allows them to learn something new in a fun way.
Launch challenges or contests that encourage active participation from your audience. For example, a 7-day wellness challenge where participants share their progress in their own stories using a specific hashtag.
7 things to do to harness the power of Instagram Stories
1. Plan your content
Like any marketing strategy, good planning is essential. Create a content calendar for your Instagram Stories by aligning your posts with your marketing goals. Plan weekly or monthly themes and make sure each story provides value to your audience.2. Use attractive visuals
Visuals are key to capturing attention. Use high-quality images, dynamic videos and attractive graphics. Tools like Canva can help you create professional visuals without needing design skills.3. Tell a story
Instagram Stories live up to their name – they're perfect for telling stories. Share authentic and inspiring stories from your coaching journey, your clients' successes, or everyday moments that show your personality. This allows your audience to connect with you on a more personal level.4. Use interactive features
Instagram offers several interactive features for stories:- Polls : Ask your audience questions to get their opinion or find out their preferences.
- Questions : Invite your audience to ask you questions and answer them live.
- Quiz : Create fun and educational quizzes on topics related to your coaching field.
- Swipe-up (for accounts with 10,000+ followers): Use this feature to direct users to specific landing pages, like webinar registrations or lead magnet downloads.
5. Add Clear Calls to Action
Each story should have an objective and a clear call to action (CTA). Whether you want your viewers to visit your website, sign up for a workshop, or download a free guide, be sure to make it clear to them what you expect from them. To inspire you, here are four examples of calls to action that you can use as a coach.- Swipe up to register for our next webinar and improve your coaching skills!
- Click the link in our bio to download your free coaching guide today!
- Send us a message to learn more about our personalised coaching programs.
- Vote in our poll to help us create content that matters to you!
6. Use hashtags and geotags
Hashtags and geotags can increase the reach of your stories by making them visible to a wider audience. Use hashtags relevant to your coaching niche and add geotags to reach people in specific locations.For example, as a sports coach based in Bordeaux and ready to come to your home or gym, you could use the following hashtags:
- #SportsCoachBordeaux
- #FitnessBordeaux
- #TrainingBordeaux
- #SportADomicile
- #FitnessEnSalle
- #BordeauxFit
- #PersonalCoach
- #BienEtreBordeaux
- #SantéEtFitness
- #TransformationPhysique
By adding specific geotags, you can target your local audience more precisely.
Geotags for popular neighborhoods in Bordeaux:
- #BordeauxCentre
- #Chartrons
- #SaintMichel
- #Bastide
- #SaintSeurin
- #BasicFitBordeaux
- #KeepCoolBordeaux
- #FitnessParkBordeaux
- #AquafitBordeaux
- #LAppartFitnessBordeaux
By combining relevant hashtags and local geotags, you can not only increase the visibility of your stories, but also attract potential clients interested in sports coaching services in your area.
7. Analyse and adjust
Use Instagram's analytics tools to track your stories' performance. Here are some performance elements you can track:- Impressions: The total number of times your stories have been viewed.
- Reach: The number of unique accounts that have viewed your stories.
- Replies: The number of direct messages sent in response to your stories.
- Link clicks: The number of times users clicked on links in your stories: like links “Swipe-up”.
- Exits: The number of times users left your stories before they were completed.
- Next : the number of new subscribers obtained thanks to your stories.
- Interactions: The total actions taken by users, such as shares, replies, and clicks
Analyse which stories get the most engagement and adjust your strategy accordingly. Experiment with different content types and features to see what resonates best with your audience.
4 examples of stories to do for coaches
Behind the scenes of your daily life
Show your audience a day in your life as a coach. This may include coaching sessions, preparation times, or aspects of your personal routine.Customer Testimonials
Share video or text testimonials from satisfied customers. This builds your credibility and shows the results of your coaching.Tips and tricks
Offer quick tips and actionable tips that your audience can apply immediately.Special Announcements
Use stories to announce events, promotions or new services.
Pay-coach helps you gain visibility thanks to Instagram Stories
By following these best practices, you can create compelling stories that attract and engage your audience while building your online presence.At Pay-coach, we are dedicated to your success. Stay tuned for more tips and strategies on how to grow your coaching business.
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